Video is becoming a must have for Realtors. The attention spans of consumers is shrinking by the day – let’s face it, would you rather watch the movie or read the book? Video wins hands down over text for consumers any day of the week. Would you rather me show you the house on video, [...]

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Wow. What next? Joel Burslem of Future of Real Estate Marketing reports:  ”Sure enough they did open it up and today, Trulia became the first national search site to incorporate the Street Views (available in over 40 cities) into their search results – though others have already done it on a more regional level… It’s [...]

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“DECLINING house prices, rising job layoffs, skyrocketing oil costs and a major credit crunch have brought consumer confidence to its lowest point in five years. With a relatively long recession looking increasingly likely, many American families may be planning to tighten their belts…” Click on the link before to finish the story! http://www.nytimes.com/2008/04/02/opinion/02aamodt.html?ex=1364875200&en=f5df03cfd6225f41&ei=5124&partner=permalink&exprod=permalink

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I am going to start a series on some ideas that Realtors can take into their business to try and step away from the herds and make their way into a niche or “blue ocean.” Building Specific Farming – for those working in urban areas especially the condo market this trend is becoming the norm. [...]

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Entering the Real Estate industry as a traditional broker/agent is not easy. W. Chan Kim and Renée Mauborgne co-author’s of the book “Blue Ocean Strategy” would call the profession a “Red Ocean.” According to Wikipedia, “Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined [...]

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  Social media marketing seems to be all the craze right now. Internet marketers have been licking their chops to tap into the burgeoning market. Being able to narrow down criteria pertaining to age, city, sex, workplace, interests, religon etc. has made finding your target market that much easier.  Facebook particularly has made this advertising [...]

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Everybody has a recipe to get more traffic to their blog. Here is a post from an internet marketer who has a few tips for Realtor’s and their blogs. His name is Pawan Agrawal and he is the owner of Max Blog Press. His provides some great widgets for blogs, and along the way he [...]

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It seems everybody wants a piece of the Online Real Estate pie. So what happens when the “Big Boys” start to encroach on the realty market? Can the smaller fish in the pond compete with that? Sellsius wrote a blurb on this matter taking effect now. Snippets include: “Realogy Corp. (which owns Coldwell Banker, Century [...]

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Seth Godin is a marketing “guru” that realtors could definitely learn a thing or two from. A recent post in his blog details what realtors can do to refrain going the way dinosaur. Here are a few tidbits: “The first is to become the expert in what you do. Which means micro-specialization. Who is the [...]

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With over 90% of buyers and sellers, starting the process online, it is no secret that every Realtor should have an online marketing strategy to obtain potential clients.  There are 4 pillars of process which must be addressed in order to become successful online. They are: 1. Market Research 2. Product Development 3. Traffic 4. [...]

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