There is no question regarding the power of using video to not only promote your product but also yourself in the Real Estate market. As attention spans get shorter and shorter online – you need to be as compelling as possible via the most entertaining medium. There is a reason people would rather watch the [...]

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What is a widget? Well simply put it is a tool that should be easily accessible. Ideally, for Realtors it will be something that promotes their own business whether it be a listing, their blog, a profile, social networking sites etc. How do I get one? Well Sprout makes it easy for those wishing to [...]

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I was forwarded a great article today from a Realtor regarding Search Engine Optimization. It was written for RIS Media by Mike Parker. It goes a little something like this:RISMEDIA, April 16, 2008-While SEO is the hot topic these days when agents and brokers talk about succeeding on the Internet, there is one thing you [...]

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Video is becoming a must have for Realtors. The attention spans of consumers is shrinking by the day – let’s face it, would you rather watch the movie or read the book? Video wins hands down over text for consumers any day of the week. Would you rather me show you the house on video, [...]

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So you have your blog. So you have your website. What now?"If I write it will them come?" You ask yourself. Unfortunately, with the saturation of blogs and personal websites related to Real Estate you need to do a little extra work.Here are 10 ways to get 2.0 ready: 1. Add a phone number, or [...]

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Wow. What next? Joel Burslem of Future of Real Estate Marketing reports:  ”Sure enough they did open it up and today, Trulia became the first national search site to incorporate the Street Views (available in over 40 cities) into their search results – though others have already done it on a more regional level… It’s [...]

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Here is a great article outlining Email Marketing for Realtors. Here is an exerpt:  “Forced to contend with softening home prices and the resulting struggle to attract buyers and close deals, many real estate agents are using web-based marketing tools to support their sales and marketing efforts. According to the survey, nearly 60 percent of [...]

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I am a big fan of Joel Burslem’s site The Future Of Real Estate Marketing. Joel keeps anyone in the real estate industry up to snuff on all things related to technology. In a post I found while looking for widgets for this site I came across this blog post, here is an excerpt: “What’s a [...]

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Having a blog in the real estate industry is like having a cellular phone these days. Everybody whether young or old, newbie or veteran, seems to think that they “should” be blogging. Well if you are going to start blogging seriously I highly recommend using a theme that will entice your readers, and provide something [...]

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