So you have an online presence. Maybe it’s a website, a blog, a pay per click campaign, an ezine article, or one of our Stealth Systems. Whatever the case may be if it is search engine traffic you are looking for, you must know how to be found. Keywords or key phrases, are what the [...]

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The art of branding. We all know the importance of this vital step in our real estate careers, but rarely is it evident. A simple way to figure out if you have created a brand is to ask yourself how do consumers identify with your services? Are you the condo specialist? Do you work a [...]

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I am going to start a series on some ideas that Realtors can take into their business to try and step away from the herds and make their way into a niche or “blue ocean.” Building Specific Farming – for those working in urban areas especially the condo market this trend is becoming the norm. [...]

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Entering the Real Estate industry as a traditional broker/agent is not easy. W. Chan Kim and Renée Mauborgne co-author’s of the book “Blue Ocean Strategy” would call the profession a “Red Ocean.” According to Wikipedia, “Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined [...]

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I am a big fan of Joel Burslem’s site The Future Of Real Estate Marketing. Joel keeps anyone in the real estate industry up to snuff on all things related to technology. In a post I found while looking for widgets for this site I came across this blog post, here is an excerpt: “What’s a [...]

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  Social media marketing seems to be all the craze right now. Internet marketers have been licking their chops to tap into the burgeoning market. Being able to narrow down criteria pertaining to age, city, sex, workplace, interests, religon etc. has made finding your target market that much easier.  Facebook particularly has made this advertising [...]

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Everybody has a recipe to get more traffic to their blog. Here is a post from an internet marketer who has a few tips for Realtor’s and their blogs. His name is Pawan Agrawal and he is the owner of Max Blog Press. His provides some great widgets for blogs, and along the way he [...]

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Zillow.com has kindly offered people a tool whereby they can see the percentage increase or decrease in their home, via a new tool on their website. According to them: “How Does Your City Rate? Zillow’s latest Home Value Report shows that over the past year, U.S. single-family home values have decreased by 5.5%, while condo values [...]

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Having a blog in the real estate industry is like having a cellular phone these days. Everybody whether young or old, newbie or veteran, seems to think that they “should” be blogging. Well if you are going to start blogging seriously I highly recommend using a theme that will entice your readers, and provide something [...]

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It seems everybody wants a piece of the Online Real Estate pie. So what happens when the “Big Boys” start to encroach on the realty market? Can the smaller fish in the pond compete with that? Sellsius wrote a blurb on this matter taking effect now. Snippets include: “Realogy Corp. (which owns Coldwell Banker, Century [...]

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