With over 90% of buyers and sellers, starting the process online, it is no secret that every Realtor should have an online marketing strategy to obtain potential clients. 

There are 4 pillars of process which must be addressed in order to become successful online. They are:

1. Market Research
2. Product Development
3. Traffic
4. Conversion

1. Market Research – for a Realtor this is an easier task – you know your product. However, you must think of a way to distinguish your product from the competition. This industry is very saturated, and if you don’t stand out you are bound to be average, or out of business. So think of your target market, get specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. For example to survive in the Manhattan market, to really stand out you have to brand yourself. If you were really creative you might brand yourself in a certain area (Greenwich Village), and even more you might be a loft specialist. When any Buyer or Seller is thinking of buying or selling in Greenwich Village you want to be one of the first people that comes to mind, especially when dealing with a loft – you are the authority on the subject. So online, you need to come up with key phrases that target this niche, so when a Buyer or Seller (90% of them) are searching online your landing page is a result on the list – we want them to arrive at you.

2. Product Development – you need a product that will lead to traffic coming to your site, and ultimately converting that traffic into a lead, then a deal. Of course many Realtors have blogs and personal websites which are great for personal branding and web presence, but is your name or your companies name usually typed into a search engine? Most of the time the answer is no. For example, if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in “Greenwich Village Lofts” or something like this. So to capture the potential clients we are looking for, we need to have that key phrase (our niche) to be a prominent result in search engines. It is the phrase not your name, or your company’s name that will produce results.

3. Traffic – here comes your marketing skills. As a Realtor you should have them or you are doomed. You need to drive people to your niche site (the key phrase they are using to search). How to do this? Well, we here at AgentStealth.com have produced the most effective system of online Real Estate Lead Generation for Realtors. The sites we provide for you (3 of them!) are SEO optimized and tailored to your niche – providing traffic from your target market online! Even better we assure you exclusivity to your particular niche – nobody else will have your system in your desired area. Some of our clients have the #1 ranking in Google, driving leads directly to their email inbox. TRAFFIC IS A MUST.

4. Conversion – this is what truly matter. All of the traffic in the world means nothing unless you can convert. This is where you as a salesperson need to do your job. With the AgentStealth system driving leads from your target market to your inbox (for buyers and sellers it gets as specific as when they want to buy, what exactlythey want to buy, and where they want to buy) we want you to be the WHO – who they will buy or sell from. These are the best kind of leads you can possibly generate online, it is now up you to perform like you know you can.

As a realtor myself I know that the competition is fierce out there, and you always need to be looking to get a leg up on the competition especially if you are a new Realtor. Consider what a lead generation system can do for your business:

-Add another method of generating new business

-Work for you 24 hours a day every day

-Provide you relevant information regarding consumers in your target market

-Add new clients to your database (generate opt ins)

Every realtor should consider how the Internet is being integrated into their marketing plan. In today’s market it should comprise of the majority of their marketing budget if they wish to work in the most efficient and effective manner. It is only going to become a more online market for buyers and sellers. You need to be onboard.

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