It seems everybody wants a piece of the Online Real Estate pie. So what happens when the “Big Boys” start to encroach on the realty market? Can the smaller fish in the pond compete with that?

Sellsius wrote a blurb on this matter taking effect now. Snippets include:

“Realogy Corp. (which owns Coldwell Banker, Century 21, Sotheby’s International and E RA) announced it will be syndicating its listings on the internet, sending them to real estate aggregator sites Google, Cyberhomes, AOL, Homescape, HGTV’s Frontdoor, Zillow, and Trulia. Other big real estate listing players, like Prudential, are sure to follow this marketing approach.

Question is: what will happen to the little kids when all the fat guys start belly flopping into the pool?”

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Be a shark in a little pond, not a minnow in a little one!

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