So you have an online presence. Maybe it’s a website, a blog, a pay per click campaign, an ezine article, or one of our Stealth Systems. Whatever the case may be if it is search engine traffic you are looking for, you must know how to be found.

Keywords or key phrases, are what the consumer types into search engines that then relay applicable results. Ideally, you would like your online presence to be found here and preferably having a high page rank.

Do you know what keywords your consumers are most likely to use?

Here are a couple tools to help you test your market research:

http://freekeywords.wordtracker.com

http://www.keyworddiscovery.com/search.html

Take the time to research what consumers in your market are typing into that empty bar. In the real estate market your keywords and key phrases should contain the name of your local market. Further defining a specific neighborhood in your keywords increases your chance of being found by that area specific consumer.

Here is a link to a great post on using Real Estate Key Words:

http://www.particlewave.com/internet-marketing/2006/05/01/selecting-real-estate-keywords/

“If you build they will come” attitude is not effective online, “know how they come and then build it” is a much better approach.

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