The 30 Day Challenge is well underway. Last summer I utilized this 100% free course to obtain the most effective techniques to market my business online. For Realtors out there, this means that you can use your existing online presence, or create a new one to produce Real Estate Leads that add to your bottom [...]

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Today marks the beginning of the Thirty Day Challenge. This is the single most important thing you can do for your Real Estate business online right now. Trust m, this is what you have been looking for. This will take you from being a beginner to being an expert on what it takes to generate [...]

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What is a widget? Well simply put it is a tool that should be easily accessible. Ideally, for Realtors it will be something that promotes their own business whether it be a listing, their blog, a profile, social networking sites etc. How do I get one? Well Sprout makes it easy for those wishing to [...]

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I was forwarded a great article today from a Realtor regarding Search Engine Optimization. It was written for RIS Media by Mike Parker. It goes a little something like this:RISMEDIA, April 16, 2008-While SEO is the hot topic these days when agents and brokers talk about succeeding on the Internet, there is one thing you [...]

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Video is becoming a must have for Realtors. The attention spans of consumers is shrinking by the day – let’s face it, would you rather watch the movie or read the book? Video wins hands down over text for consumers any day of the week. Would you rather me show you the house on video, [...]

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The art of branding. We all know the importance of this vital step in our real estate careers, but rarely is it evident. A simple way to figure out if you have created a brand is to ask yourself how do consumers identify with your services? Are you the condo specialist? Do you work a [...]

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I am going to start a series on some ideas that Realtors can take into their business to try and step away from the herds and make their way into a niche or “blue ocean.” Building Specific Farming – for those working in urban areas especially the condo market this trend is becoming the norm. [...]

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Entering the Real Estate industry as a traditional broker/agent is not easy. W. Chan Kim and Renée Mauborgne co-author’s of the book “Blue Ocean Strategy” would call the profession a “Red Ocean.” According to Wikipedia, “Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined [...]

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I am a big fan of Joel Burslem’s site The Future Of Real Estate Marketing. Joel keeps anyone in the real estate industry up to snuff on all things related to technology. In a post I found while looking for widgets for this site I came across this blog post, here is an excerpt: “What’s a [...]

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